Lead generation is a crucial part of your company's success. With the right strategies, you can generate more leads and close more deals, but you could be wasting time and money on useless tactics that don't lead to anything with the wrong strategies. This blog post will cover five of the most common mistakes made when it comes to generating leads for agents in this business.
1. Not Having A Head Generation Strategy
Ask me how many times I've heard this from agents: "I don't know how to generate leads." It's not surprising, really. Most agents are so busy working in their business that they don't have time to work on their business. And that's where having a lead generation strategy comes in. Without a plan, you'll be wandering around in the dark, wasting time and money on tactics that don't work. So how do you create a lead gen strategy? It's actually pretty simple. You need to identify your ideal customer, figure out where they are, and what they want. Once you have that information, it's easy to create a plan of attack. You can use social media, advertising, networking - whatever works best for you. Just make sure you have a plan!
2. Not Tracking Your Leads
This one is a biggie. If you're not tracking your leads, you have no way of knowing if your marketing efforts are helping you meet your goals or not. You can't improve what you don't measure after all, right? With that being said, it's important to use a CRM that allows you to track everything. That way, all of your leads will be in one place where you can easily access them and send them reminders about how much you value them as customers. Some of the most common questions I get from agents are things like "Why do people unsubscribe?" or "Why aren't people opening my emails?" The answer is usually pretty simple - they never got the message in the first place! If you're sending out marketing emails but an agent isn't getting any opens or clicks, chances are there's something wrong with your list or your subject line. Tracking your leads will help you identify these problems and fix them.
3. Ignoring The Importance Of Social Media
This one surprises me the most. Agents are always asking me how they can generate more leads, but when I ask them if they're using social media, the answer is usually no. Why? Social media is a great way to connect with potential clients who are already interested in buying or selling a home. It's also a great way to stay top of mind and keep your name in front of people who might not be ready to buy or sell yet. And the best part? It's free! There are so many platforms out there, it would be silly not to use them all. So, what are you waiting for? Start using social media to generate leads today!
4. Being Too Pushy
This one goes hand in hand with number three. If you're pushy, people will tune you out. They'll unsubscribe from your emails, they'll stop following you on social media, and they'll probably never do business with you. The best way to get leads is by being helpful and providing valuable information. People will come to you when they're ready to buy or sell a home, but until then, be patient and keep providing great content.
5. Unqualified Prospects
These are people who aren't actively looking for a realtor or they're not qualified to buy property yet. If any of your leads fall into this category, you need to stop wasting your time on them and move on. You can't afford to spend your valuable resources chasing after people who aren't going to buy anything from you. Qualify your leads so that you're only spending time on the ones who are most likely to become clients.
If any of these sound like something you do, don't worry! You're not alone. Most agents make these mistakes at some point in their career, but that doesn't mean you can't fix them. If you have any questions, feel free to leave a comment below or send us a DM. Our goal is to help agents avoid these mistakes and get the best results from your lead generation efforts.